by self-made millionaire Maria Lee Driver, THE DETOUR will feature successful
PA – September 23, 2013 – The
Media Message team has been brought on to produce THE DETOUR, a new show on Philadelphia’s WMCN and Bounce TV.
Talk show host and entrepreneur Maria Lee Driver will
interview some of the nation’s top innovators and business leaders. She’ll uncover how they climbed to the top
financially, despite today’s unstable economy.
Driver’s guests will share with viewers the skills and experiences
necessary to reach success. THE DETOUR highlights unique individuals
who have real, untold stories. Guests
will reveal the struggles, battles, and sacrifices they had to make in order
for their dreams to become reality.
on each program is the self-proclaimed “sweet, sassy, and always-smiling” radio
personality Mia Mendez of WPHI HOT 107.9 in Philadelphia. Mia will highlight the entrepreneurs in the
world of entertainment. She’ll introduce
special celebrity guests and feature in-studio musical acts.
debut on Tuesday, October 8. It airs
every Tuesday at 2 p.m. on WMCN and at 7 p.m. on Bounce TV.
The Media Message’s Lauren Avellino Turton will produce THE DETOUR. With 15 years’ television experience, she has
written and produced for major networks, including NBC, FOX, and The Comcast
“It’s always exciting launching a brand new show. With Maria’s dynamic personality and fascinating
guests, THE DETOUR has all the right
elements to keep viewers interested, while helping them reach their business
goals,” says Avellino Turton.
entrepreneurial spirit inspired her to create this new show. She will share the story about developing her
skin care line and marketing it to Whole Foods Stores.
“I sat in the
Whole Foods parking lot. I knew I didn’t
have a marketing plan or supplies list, but I believed in my product, so I
walked in and had the manager try it.
Now my product is front and center up and down the East Coast,” Maria
says. “As for the show, it’s
surreal! I’m in disbelief I will have my
own talk show!”
WMCN and Bounce
TV President Jon Gorchow says the networks are looking forward to the debut of THE DETOUR.
“We are excited
to add this new program to our ever-growing lineup of original
programming. THE DETOUR will reach a wide audience in the Philadelphia region and
beyond,” says Gorchow.
For more information about THE DETOUR, contact Lauren
Avellino Turton at 610-565-4330 or LAT@themediamessage.com.